Teresa Keserich

Bozeman, MT


What made you want to become a graphic designer?

“During math class back in elementary school I got sent to the principal’s office because I kept drawing instead of doing math. I just liked to do art. Graphic design seemed like a job where you got to make art and get paid. I started out as a film major, but I ended up in graphic design because it seemed like there would be more career opportunities besides being a production assistant for two years, getting paid minimum-wage just to fetch people's coffee.”

Do you think school has helped prepare you for entering the real world?

“I really feel like once we hit our junior year, we're kind of left alone to learn more on our own. I feel like there a lot of things I don’t know; I don’t feel that prepared to go out into the real world yet.”

How would you describe your process when working on a project?

“I’m a procrastinator. I do a lot of checking out books, magazines, and surfing the web when I don’t have ideas.”

Would you say that you have a personal design "style" in your work?

“It’s a lot of tedious black Micron pen doodles."

For designers, do you believe it's more important to work on projects you're passionate about or take whatever work is available?

“It doesn’t matter how much you’re paying me, I'm not going to work ridiculous hours. I don't like being really stressed out. I think the constant competition is what turns me off.”

The graphic design industry is doing more digitally-based work these days: are you excited about the evolution of design, or do you like more traditional mediums?

“I don’t want books to disappear. I want to touch things, and I don’t like staring at a computer. It's the same with photography: I don't like digital, I wanna play in the dark room because it's a more hands-on experience.”

Do you have any favorite designers, artists, or resources you like to get inspiration from?

“In terms of typography, I like Ed Fella. I look at his stuff a lot.”

What are your plans for the future?

“I want to be a dirty ski bum right now: go have fun, and not be stressed out. I’d rather be a ski coach and occasionally design a poster, as opposed to working in a firm. Maybe later on I'll end up in a corporate office, but... right now 'ski bum' is looking like a good option.”

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