Heather Landi

Eureka, MT

What made you want to become a graphic designer?

“I've always been a creative person, and when I started taking art classes in high school, my teachers suggested that I would do really well in the design program here. I also took a design class in high school, and it was by far my favorite class, so I decided that graphic design must be for me. Overall, it was my great teachers who believed in me that sparked my interest.”

What are your favorite aspects of being a designer?

“The fact that I really enjoy it: it doesn’t feel like work to me, and I think that’s important. I don’t want to go into something that I hate doing.”

Do you think school has helped prepare you for entering the real world?

“I think it has helped a little, but even just getting an internship has helped me more because it's more real. Thesis is three months long, and I highly doubt you’re ever going to get a project that lasts that long, but it’s helped me get better.”

How would you describe your process when working on a project?

“I definitely do a lot of research first, and then I make tons and tons of copies of things and narrow it down. I’m really picky; I’ve had to try to be better at prioritizing stuff. I’m a procrastinator, but doing my thesis changed that a little bit.”

Would you say that you have a personal design "style" in your work?

“It’s pretty clean and simple, but I’d like to start trying more stuff. That’s just what I’m drawn to.”

For designers, do you believe it's more important to work on projects you're passionate about or take whatever work is available?

“Work is just a fact of life. I don’t think it matters: you have to deal with doing things you might not necessarily like in anything you do, even in school. Especially in school-- I’m pretty used to it. But I think it’s important for designers to seek out clients: it makes it better when you’re more passionate about it.”

The graphic design industry is doing more digitally-based work these days: are you excited about the evolution of design, or do you like more traditional mediums?

“I’m not really sure what I want to do yet, so I got an internship that’s web-based, and I’m taking an independent study with Meta Newhouse, so I’m trying to learn more about digital mediums so that I have that experience, so I’m not limited. I do enjoy web-based stuff, though, and I think it's something that is going to become pretty big. I think that’s where all the money is.”

Do you have any favorite designers, artists, or resources you like to get inspiration from?

“Sadly, Google, haha. I really enjoy the Logo Lounge books: those really excite me when I look at them.”

What are your plans for the future?

“I plan on sticking with graphic design for sure. I really enjoy it and hope to never grow sick of it. As far as my plans for the future, I really can't say. I've learned to just go with the flow and I will see where I end up-- that's more exciting anyway.”

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