Sam White

Bozeman, MT |

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What made you want to become a graphic designer?

“I've always loved playing with paper. I love making cards (especially pop-up), hats-- anything with paper. I always have. Instead of getting gifts, people have come to expect party hats from me.”

What are your favorite aspects of being a designer?

“You’re given a problem, and you’re expected to solve it creatively. You have this power of being able to convey things that other people can’t, in a matter they cannot; and it’s fun. It’s surprising how big graphic design is; I look at the world more differently than most people. I can’t imagine myself being anywhere else.”

Do you think school has helped prepare you for entering the real world?

“I definitely agree that you have to get involved in the real world. I have no idea what I’m going to do when I graduate, and I have no idea what the steps are going to be, but the discussions in school have been helping me figure out my options: I've realized I can make my own job and not apply to an ad agency.”

How would you describe your process when working on a project?

“I’m not the type of person to plan; I have to sit down and figure out that things don’t work. It was a but of a struggle with thesis. I’m a very kinesthetic worker: I have to actually do it-- trial and error is my method.”

Would you say that you have a personal design "style" in your work?

“I’m definitely still evolving it, but I really like to look at letterpress. My style is more feminine, but I hate the words 'cute', and 'homey', and 'crafty'. I prefer to think of it as more delicate, handmade, and thoughtful. I love paper crafts, that’s my biggest passion, and through thesis I'm able to display that more so than I would with other projects we’ve done in the past.”

For designers, do you believe it's more important to work on projects you're passionate about or take whatever work is available?

“I think both; it depends on the circumstances. That’s a dream of every designer’s, to work on something they love-- but you also need to make money.”

The graphic design industry is doing more digitally-based work these days: are you excited about the evolution of design, or do you like more traditional mediums?

“I personally have an issue with it: I think there’s still a need for people to have a hands-on feel for things. The world cannot be solely digital. I hope to focus more on printed, tangible mediums, and I hope to make it work. Magazine layouts, logos: not so much. I realize with that state of mind-- making things for people, rather than companies-- I’m not going to become a famous designer, but I’m OK with that.”

Do you have any favorite designers, artists, or resources you like to get inspiration from?

Jessica Hische has been a favorite of mine for over two years. I love blogs: Miss Moss is one I really like. I like to follow letterpress trends. I’m interning with a wedding planner, and I like following weddings: I think they’re very interesting and they show a lot of creativity-- I’m testing it right now. I’d like to do event design and not have to deal with the business part of it. I'd like creating the spaces for events; creating an actual feeling in a room would be awesome.”

What are your plans for the future?

“I have no idea! Honestly, I don't want to design logos, posters, or websites. I know I want to be in a creative industry-- I'll figure it out.”

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